Who’s Interested in the NFL Conference Championships?
This Sunday is going to be a busy day for football fans across the country, with the San Francisco 49ers and Atlanta Falcons facing off followed by the New England Patriots and Baltimore Ravens. Who...
View ArticleFacebook Features Nanigans in 'Performance Marketing on Facebook' Webinar
It's no secret that Nanigans is keenly focused on developing software for large-scale performance and direct response advertisers. With three years of experience building ROI-based bidding algorithms...
View ArticleNCAA’s Final Four: Who Won on Facebook?
After weeks of exciting NCAA games filled with upsets, disappointments, and victories, we wanted to to see what kind of buzz the Final Four teams were getting on Facebook. We tapped our Facebook...
View ArticleWhy Classic A/B Testing Fails
This article was authored by Andres Corrada-Emmanuel, the Lead Optimization Engineer at Nanigans. He concentrates on optimizing budgeting, bidding, and pacing algorithms for Nanigans’ Ad Engine...
View ArticleFire your Marketing Department (If They Don't Use Cohort Analysis)
"A few years ago, my HR business partner said that she doesn't fire people, they fire themselves. I couldn't agree more!" -- Marc Grabowski, COO of Nanigans.Underperformance is a typical reason for...
View ArticleStanley Cup Fever: Who Wins on Facebook?
Our Boston based headquarters has been in a flurry of excitement with Bruins fever. The city erupted after the last minute victory over the Toronto Maple Leafs and we were thrilled when the Bruins...
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